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Why MailChimp?

While several email marketing services offer free plans, MailChimp's free plan has a long list of tools that make creating email marketing campaigns a breeze. With the free plan, you can have up to 2,000 contacts and send up to 12,000 emails per month. Multiple users can access the account, and you have access to MailChimp's extensive knowledgebase if you have questions or run into a problem using the platform. The free plan comes with automation marketing tools, segmentation and groups, basic reports, and A/B split testing tools. MailChimp is incredibly easy to use. It took us less than 10 minutes to create an interactive email with custom pictures, links and colors. Adding contacts is also easy, and our emails, for the most part, landed in the intended inboxes. Even if you don't have previous graphic design experience, anyone can create professional-looking email campaigns. Other valuable features are MailChimp's automation capabilities and its reporting. With the free version, there is more than enough analytics to determine what is working in your email campaigns and what isn't. The reports show who is opening your emails, what links people are clicking on, who unsubscribed, and what email addresses bounced. With its email automation tools, you can create email workflows based on different conditions (new customer, abandoned shopping carts, happy birthday). These tools ensure the right message is sent to the right person at the right time, and it's all included in MailChimp's Forever Free plan

Competitive Pricing and Terms

MailChimp offers multiple different plans that can fit into the budget of nearly any business. Each plan includes multi-user accounts, MailChimp's extensive knowledgebase, marketing automation, target and segmented lists, along with analysis and testing features. Users can create and publish email campaigns, landing pages, pop-up forms, Google Remarketing Ads, and Facebook and Instagram ads with any plan. Here is a breakdown of MailChimp's plans and what they offer. While most email marketing services offer some type of free version or free trial, MailChimp's Free Forever plan comes with an extensive list of features. Free plans accommodate up to 2,000 contacts, and you can send up to 12,000 emails per month. This plan is free until you have more than 2,000 contacts. The next plan, Growing Business, is based on the number of subscribers you have. Prices start at $10 per month for 500 contacts and end at $25 per month if you have between 1,501 to 2,000 contacts. The Growing Business plan includes everything in the free plan along with the ability to add custom branding, access to live chat and email support, more target and segmentation tools as well as more reporting and testing tools. To find out how much you would pay for the Growing Business package, you can use MailChimp's pricing calculator. MailChimp Pro can be added on to Growing Business plans and costs an additional $199 per month. This add-on includes pro support, advanced segmentation, delivery insights, multivariate testing and comparative reports. With the Pro add-on, you'll be helped by MailChimp's pro support team who is trained to help you get the most out of its add-on.

MailChimp Features

Here are some of MailChimp's best features: A/B testing: With A/B testing, you can determine what subject lines are the most effective, what name should be in your From field, and if different times affect the click rate. MailChimp's A/B testing lets you determine the size of your sample groups, build three different variations, and will send the winning email to the remainder of your contact list.

Analytics:Once you create and send your email, you can view the analytics and watch reports in real time. You can access most of these reports, even if you have the Forever Free plan. The Reports dashboard lets you know who opened your email, what links they clicked, what emails bounced and who unsubscribed. The reports also document successful deliveries, the number of forwards, clicks per unique opens and document abuse reports. MailChimp also tracks subscribers with the most opens, the social performance of your campaigns, and where the emails were opened. The numbers and reports are outlined in graphs, which makes understanding the data simple.

Email editor:MailChimp's email editor is simple, and anyone can create successful email marketing campaigns with it. To start, you can begin with a basic layout, themed template or code your own. Its responsive templates and designs are created for all devices, including desktop and mobile. With the email editor, you can personalize the To field with each contact's first name, last name, or both. You can also determine who is sending the campaign, the subject line, and design the content. Drag-and-drop tools make it simple to customize every aspect of the template. You can drag blocks of text, boxed text, dividers, images, videos, social shares and social follows to design a personalized email. You can also add frequently used pictures, such as logos, to your image gallery so it's easy to quickly add pictures. Before sending your email, MailChimp scans it for any errors that could cause it to land in a spam folder.

MailChimp Pro:MailChimp Pro is an add-on with advanced features. You have more list segmentation options available to you, additional list fields and TimeWarp for automations. With the regular MailChimp, you are allowed 30 list fields per list; Pro users, however, have access to 50 more fields. These extra fields let you personalize and target your campaign content to contacts. TimeWarp schedules email campaigns based on subscribers' time zone. MailChimp Pro offers comprehensive A/B split testing to help you test the effectiveness of email marketing campaigns, so you can better understand what works with your contacts. With it, you get Inbox Previews so you see exactly how your email will look in different browsers and devices. While regular MailChimp plans come with A/B testing, the Pro add-on includes a more robust version that lets you test multiple variables to see how various changes can increase the success of your campaigns. Finally, MailChimp Pro provides better analytics, including comparative reports, compliance insights, delivery insights and stop delivery.

Ease of Use

Even if you've never used an email marketing platform before, rest assured, MailChimp is extremely easy to learn and use. The dashboard is easy to understand, and it's simple to find all features and tools. Its email creator offers step-by-step directions, so it's hard to miss a step. MailChimp also offers drag-and-drop tools that make creating emails, adding pictures, and customizing emails simple. If you have a question, you can browse through MailChimp's knowledgebase and blog that offer answers on a variety of frequently asked questions. It has guides for building your email list and how to create a marketing automation journey. MailChimp has a mobile app, so you can create and send campaigns from your phone or tablet. You can also manage lists, add new subscribers and analyze reports on the go. The app can also send you sales notifications and daily summaries of your campaigns' performance.